melody iafelice

(pronounced Ya-feh-LEE-chay)

The journey into the world of beauty began for me at about 4 years old with a pink lipstick and redecorating some furniture with it. I can still see those pink swirls and I’ve been fascinated by beauty products ever since. Product experimentation began around 12 years of age, oh the trials, mistakes and fun that was had. Thanks to my mom, my first beauty inspiration for never hiding her products from me and introducing to the importance of beauty rituals. Inspiration was found in the artistry of makeup and soon discovered the application of products was soothing and calming to my always active mind. Yes, there is the visible change on the outside, oh what a lipstick can do so easily, however there was an internal shift too. The affirmative transformational powers these lotions and potions can have on oneself, confidence and positive state of mind are amazing, nothing short of MAGIC!

It’s that magic that I’m so enthusiastic about and want to pass on to others. I believe that self-care is not selfish, the use of makeup is to enhance your natural beauty, (or disguise unwanted dark circles and spots when needed) skincare and SPF are important parts of skin health. Time applying either one is dedicating time to your overall health and well-being. YOU are an exquisite being just the way you are – I’m humbly here to help you create or fill the gaps in personal care rituals and maybe even assist in the discovery of your inner Goddess. Because once found, it’s the gift that keeps on giving long after the makeup is washed off.

With almost 30 years in the beauty business, it’s not an obsession but a heartfelt commitment to supporting, uplifting, and inspiring others. It just so happens that beauty products are the tools I use to do it.  I’ve worked on national campaigns with the government of Canada, represented brands live on-air like Viviscal on the Shopping Channel, and ShopHQ (US) appeared as a beauty expert on TV across the country, worked on photo shoots, videos and beauty brand trainer and sales rep. I’m dedicated to sharing my expertise and knowledge, cut through marketing hype and find amazing beauty products that deliver results.

I’m so excited you’re here! I’m a big believer in the Universe and bringing together what we need. Follow me on Instagram @melodyiafelice if you want more of the positive vibes and join the conversation, from beauty tips n’ products to overall well-being and of course real life. PLUS, something new and fabulous is launching this Spring. I know you’ll love it because I do!

It’s never too late, nor are you too old to start something new.

~ melody xo

My Services

Makeup Application

Makeup applications for professional headshots, commercial shoots or special occasions. Feel confident in a look that reflects your true self, and rest assured that I’ve got your project vision in mind. Hair touch-ups are part of the process because I’m always paying attention to detail before getting you in front of the camera.

Beauty Coaching

A tailored beauty session to help you refresh your look and have you feeling fantastic at work or in your everyday routine. I’m like your big sister coaching you and keeping it real while suggesting products that best suit you. Ask about upgrading this session to include a personal shopping experience.

The GOLD Standard

Experience it all with a makeup application, coaching session and personal shopping trip. I’m focused on making sure you walk away from this experience feeling confident using the products you’ve selected, keeping you within your budget and making you feel like your best self.

Talks & television

I love hosting a special event or being included on set to talk anything and everything beauty. Confidently guiding discussions to represent my favourite brands or discussing trending beauty topics comes with ease. Hire me to keep it real and engage your audience.

My WorK


Lina Balice
I just wanted to share a quick note, and say how much I look forward to Melody’s posts. She makes everything look so easy, by explaining it step by step! You inspire me to look my best each and every day! Keep up the great work my dear friend!
Kassondra Walters
Working with Melody was an incredible experience; she made me look and feel like a million dollars! Melody made me feel at ease and chose perfect shades and accents for my best look. She also taught me a few pro tips that I now use every day! I would highly recommend Melody, for her professionalism, enthusiasm, and talent and I look forward to the opportunity to work with her again.
Paula Khoury
I always look forward to sitting in Melody's makeup chair. She's extremely helpful with colour matching me with quality products and helps me understand how she applies my makeup. She takes into consideration any concerns you address about your skin, such as large pores, wrinkles, blemishes or dry skin. She's very knowledgeable, using and choosing the right products for you so that these areas of concern are less noticeable. I love stepping out of her chair because I feel amazing afterwards!
J. Angus
I have had the pleasure of not only working alongside and learning from Melody but also as being a client of hers for my own wedding. There is no one I trust more in this industry. She is a consummate professional in everything that she sets her mind to and everything that she is involved in. She is fun, funny and a beautiful soul inside and out. If ever you get the opportunity to work with Melody or if you are searching for an amazing and inspirational makeup artist, Melody needs to be your first choice.

Beauty industry professional

Ready to get started?

Please take a few moments to share some information and tell me about how I can help! You’ll hear from me within 48 business hours.