The journey into the world of beauty began for me at about 4 years old with a pink lipstick and redecorating some furniture with it. I can still see those pink swirls and I’ve been fascinated by beauty products ever since. Product experimentation began around 12 years of age, oh the trials, mistakes and fun that was had. Thanks to my mom, my first beauty inspiration for never hiding her products from me and introducing to the importance of beauty rituals. Inspiration was found in the artistry of makeup and soon discovered the application of products was soothing and calming to my always active mind. Yes, there is the visible change on the outside, oh what a lipstick can do so easily, however there was an internal shift too. The affirmative transformational powers these lotions and potions can have on oneself, confidence and positive state of mind are amazing, nothing short of MAGIC!
It’s that magic that I’m so enthusiastic about and want to pass on to others. I believe that self-care is not selfish, the use of makeup is to enhance your natural beauty, (or disguise unwanted dark circles and spots when needed) skincare and SPF are important parts of skin health. Time applying either one is dedicating time to your overall health and well-being. YOU are an exquisite being just the way you are – I’m humbly here to help you create or fill the gaps in personal care rituals and maybe even assist in the discovery of your inner Goddess. Because once found, it’s the gift that keeps on giving long after the makeup is washed off.
With almost 30 years in the beauty business, it’s not an obsession but a heartfelt commitment to supporting, uplifting, and inspiring others. It just so happens that beauty products are the tools I use to do it. I’ve worked on national campaigns with the government of Canada, represented brands live on-air like Viviscal on the Shopping Channel, and ShopHQ (US) appeared as a beauty expert on TV across the country, worked on photo shoots, videos and beauty brand trainer and sales rep. I’m dedicated to sharing my expertise and knowledge, cut through marketing hype and find amazing beauty products that deliver results.
I’m so excited you’re here! I’m a big believer in the Universe and bringing together what we need. Follow me on Instagram @melodyiafelice if you want more of the positive vibes and join the conversation, from beauty tips n’ products to overall well-being and of course real life. PLUS, something new and fabulous is launching this Spring. I know you’ll love it because I do!
It’s never too late, nor are you too old to start something new.
Makeup applications for professional headshots, commercial shoots or special occasions. Feel confident in a look that reflects your true self, and rest assured that I’ve got your project vision in mind. Hair touch-ups are part of the process because I’m always paying attention to detail before getting you in front of the camera.
A tailored beauty session to help you refresh your look and have you feeling fantastic at work or in your everyday routine. I’m like your big sister coaching you and keeping it real while suggesting products that best suit you. Ask about upgrading this session to include a personal shopping experience.
Experience it all with a makeup application, coaching session and personal shopping trip. I’m focused on making sure you walk away from this experience feeling confident using the products you’ve selected, keeping you within your budget and making you feel like your best self.
I love hosting a special event or being included on set to talk anything and everything beauty. Confidently guiding discussions to represent my favourite brands or discussing trending beauty topics comes with ease. Hire me to keep it real and engage your audience.
Please take a few moments to share some information and tell me about how I can help! You’ll hear from me within 48 business hours.