(pronounced Ya-feh-LEE-chay)
An Ottawa, Ontario based professional makeup artist and beauty expert. I am a master at coaxing the confidence out of women, a nerd when it comes to age-defying skincare, and have a passion for teaching women how to feel their best without buying into the latest beauty craze.
After 25+ years in the makeup and beauty business where I worked on national campaigns with the government of Canada, represented brands like Viviscal on the Shopping Channel, and appeared as a beauty expert on TV across the country, I want to share my expertise with you, personally.
Since I was a little girl, I have been fascinated with makeup – the transformation and the artistry of it were inspiring, and I soon found myself enthralled with beauty commercials. By 12, I started experimenting with my mom’s makeup and began to understand the difference between self-confidence and self-esteem. Using makeup was a tool to either hide or propel myself out into the world.
It’s this transformation that I’m passionate about. I believe that self-care is not selfish. I also think makeup is meant to enhance your natural beauty and confidence, and this is how I use it to empower my clients. I’m not going to pitch you anything or make you buy products you don’t need. All I will sell to you is the idea that you already have what you need to feel beautiful – I’m just here to help you fill in the gaps and guide you through whatever beauty ride you’re on right now.
I believe you’re here for a reason. So if you like what you see, settle in with your tea, or maybe it’s vodka (whatever floats your boat!) and stay awhile.
Makeup applications for professional headshots, commercial shoots or special occasions. Feel confident in a look that reflects your true self, and rest assured that I’ve got your project vision in mind. Hair touch-ups are part of the process because I’m always paying attention to detail before getting you in front of the camera.
A tailored beauty session to help you refresh your look and have you feeling fantastic at work or in your everyday routine. I’m like your big sister coaching you and keeping it real while suggesting products that best suit you. Ask about upgrading this session to include a personal shopping experience.
Experience it all with a makeup application, coaching session and personal shopping trip. I’m focused on making sure you walk away from this experience feeling confident using the products you’ve selected, keeping you within your budget and making you feel like your best self.
I love hosting a special event or being included on set to talk anything and everything beauty. Confidently guiding discussions to represent my favourite brands or discussing trending beauty topics comes with ease. Hire me to keep it real and engage your audience.
Please take a few moments to share some information and tell me about how I can help! You’ll hear from me within 48 business hours.